Since the 70’s the fans on football terraces across the globe have united through the fashions of the day. Those football casuals of yesterday have inspired a new generation of fans to dress smartly on the terraces.

Süd’s aim is to contribute to that scene by producing high quality designs and prints on high quality garments, without corporate sponsors, governing-body templates and produced in factories with safe, fair, legal and humane working conditions.

Süd means ‘south’ in a range of European languages, the birthplace of casual culture. In the south of Australia lies Melbourne, the birthplace of Süd, the label.