First Light Racing offer the ‘Ultimate Racehorse Owning Experience’, where individuals and groups experience the thrill of racing by owning shares in thoroughbred racehorses.

Growing year on year with a philosophy of selecting the best yearlings for all budgets, FLR owners celebrated 34 wins during the 2018/19 season, including the Group 1 VRC Oaks, Group 2 Wakeful Stakes, 11 city wins and earned over $2.1m in prizemoney.

We created the brand ID and guidelines for the brand, which included the stationery, web assets, racing silks and marketing collateral.